HotStats is unique. It was developed by TRI as a product for the benefit of operators and investors throughout the entire European hotel community, and is now highly valued by many organisations in the hospitality industry. Unique in its currency and depth of data, HotStats is also an important feature of our consultancy work as it underpins our market and financial analysis: no other consultancy has access to so much detailed profit and loss data. At its simplest, it's a data sharing service through which operators submit extensive monthly financial and statistical performance data on each of their hotels. As such a suite of powerful management information reports are available.

It shows you in great, and up-to-the minute detail, how you are performing against your competitors - across all of your markets whether local, city wide, country wide or indeed right across Europe. Are you pulling ahead or falling behind? and if so where? Which parts of your organisation are performing well and which are letting you down? Which parts of your operations are working efficiently and which are lacking control?

This depth of data gives you comprehensive performance analyses for even the smallest micro markets. It also gives you direct access to highly detailed and accurate benchmarking reporting for your hotels.

The depth and versatility of the HotStats database mean that our clients have enjoyed far-reaching analysis of frequently specific issues at a property and portfolio level. Questions to which we can provide answers range from whether you are overspending on travel agents commission to how you compare group-wide and across geographic markets to your competitors profit performance. Examples of this analysis include:

HotStats Competitive Market Analysis - comparing hotel performance against its specific competitor set on every revenue, cost, expense, payroll and profit line in the account;
Market Trend Review - comparing how each hotel has diverged from market performance over up to a decade;
Brand Penetration Review - providing an index of the extent of the brand's penetration of its national and regional markets in revenue and profit generation;
Data Mining - searching for knowledge from the database based upon criteria supplied or questions asked by anyone who needs in-depth market information.

If you would like to receive more information, please contact Claire King on +44 (0)20 7892 2237 or by e-mail at: claire.king@trihc.com.

If you would like to subscribe and receive all the benefits of HotStats Benchmarking, click on the link below.

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